Simplicity Genius
Privacy Policy
Joe Martin & Associates, LLC (“Simplicity Genius,” “we,” “us,” or “our”) operates the Simplicity Genius mobile application and related web services (collectively, the “App”). This Privacy Policy explains what information we collect, how we use it, and the choices you have.
By using the App, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
Information You Provide Directly
Depending on how you use the App, you may provide us with:
- Contact information — name, email address, and phone number when you submit an “Ask Joe” inquiry, complete a business assessment with contact capture, message a business, submit an event, or contact us for advertising inquiries
- Business information — if you list, claim, or manage a business listing, we collect the business name, category, address, phone number, description, hours, photos, video, social media links, and related details
- Account credentials — if you create a Business Owner Portal account, we collect your email address and a securely hashed password
- Payment information — if you purchase a paid business listing tier, payment is processed directly by our third-party payment processor (Stripe). We do not collect or store your full credit card number; we retain only a Stripe-generated customer/subscription reference to manage your subscription
- Assessment responses — your answers to any business self-assessment you choose to complete
- Content you submit — reviews, messages, event listings, deals, photos, videos, or other content you choose to submit through the App
Information Collected Automatically
- Device identifier — a randomly generated identifier stored on your device, used to support features like Favorites/Saved and our referral program without requiring you to create an account
- Location data — with your permission, we collect your device’s location to sort businesses by distance and support “Near Me” search. You can decline this permission and still use the App; distance-based features will simply be unavailable
- Usage data — general information about how you interact with the App (e.g., which businesses you view, which assessments you take), used to improve the App and, for business owners, to provide aggregate analytics (e.g., profile views, clicks) about their own listing
- Push notification tokens — if you enable push notifications, we collect a device token used solely to deliver notifications you’ve opted into (e.g., updates from businesses you’ve saved). You can disable any or all notification types at any time in Settings
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain the App
- Connect you with local businesses and connect businesses with customers
- Process business listing signups and subscription payments
- Respond to inquiries submitted through “Ask Joe,” business messages, or advertising inquiries
- Generate personalized business growth insights (see Section 3 regarding AI processing)
- Send push notifications you’ve opted into
- Provide business owners with analytics about their own listing
- Improve and develop new features
- Detect and prevent fraud, abuse, or misuse of the App
- Comply with legal obligations
3. How We Share Your Information
We do not sell your personal information. We share information only as follows:
- With our CRM platform: When you submit an inquiry (Ask Joe, business claim, advertising inquiry, event submission, business signup, or business message), your contact information is sent to Joe Martin & Associates’ customer relationship management (CRM) system so that we can follow up with you. This is core to how the App connects you with real assistance.
- With payment processors: Payment information is processed directly by Stripe, Inc. in accordance with Stripe’s own privacy policy. We do not store your full payment card details.
- With AI service providers: Certain features (such as personalized assessment result summaries) use a third-party AI service (Anthropic) to generate content based on your assessment answers. Your responses are sent to this service solely to generate your personalized result and are not used by us to train any AI model.
- With hosting and infrastructure providers: We use third-party infrastructure providers (including Supabase for database/backend services and Vercel for web hosting) to operate the App. These providers process data on our behalf and are contractually restricted from using it for their own purposes.
- With mapping/geocoding services: Business and user addresses may be processed by a geocoding service (such as Google’s Geocoding API) solely to determine map coordinates for distance-based features.
- For legal reasons: We may disclose information if required by law, or to protect the rights, property, or safety of Simplicity Genius, our users, or the public.
- Business owners can see: Aggregate, anonymized analytics about their own listing (e.g., total profile views, total clicks) — never the personal identity of individual visitors who did not submit a form or message.
We do not share your information with third parties for their own independent marketing purposes.
4. Your Choices and Rights
- Location: You may decline location permission at any time; distance-based sorting will simply be unavailable
- Push notifications: You may disable any or all notification categories in Settings, or disable notifications entirely at the device level
- Account data: If you have a Business Owner Portal account, you may update your business information at any time, or contact us to request deletion of your account and associated data
- Contact/inquiry data: If you’d like us to delete personal information you’ve submitted through a form (Ask Joe, event submission, etc.), contact us using the information in Section 8
Depending on your location, you may have additional rights under applicable law (such as the right to access, correct, or delete your personal information, or to opt out of certain data processing). Contact us to exercise these rights.
5. Data Retention
We retain personal information for as long as necessary to provide the App’s services, respond to your inquiries, comply with legal obligations, and resolve disputes. Business listing data is retained for as long as the listing remains active, and for a reasonable period after deactivation in case the business owner wishes to reactivate it.
6. Children’s Privacy
The App is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete it.
7. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information, including encrypted data transmission and access controls on our backend systems. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Contact Us
If you have questions about this Privacy Policy or wish to exercise any of the rights described above, contact us at:
Joe Martin & Associates, LLC
1479 Parker Rd, Conyers, GA 30094
support@simplicitygenius.com
9. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last Updated” date above and, where appropriate, provide additional notice within the App.